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Danish born makeup artist, Charlotte Willer came from the small country of Denmark to pave a long and impressive career in makeup. Her work spreads across magazine covers, television and film, collaborating with some of the most distinguished clients and photographers in the world, everyone from Patrick Demarchelier to Mert & Marcus. By mastering nearly every sector of the beauty industry, Charlotte’s eye for innovation and taste for freshness has made her desirable to makeup brands and within the fashion industry.

Starting with a career in physical arts and therapy, Charlotte eventually attended Christian Chauveau, a respected beauty institute in Paris. As she launched into the industry, she worked with prestigious clients like Estee Lauder, Clinique, Dior and Yves St. Laurent. Through her genius and talent, Charlotte eventually landed a contract in October 2008 with Maybelline, specialising in product development as the official makeup artist.

Her roster of celebrity clientele is also exceptional, having worked with iconic women like Uma Thurman, Kate Moss, Cate Blanchett, Julianne Moore and Gwyneth Paltrow. As Charlotte respects each woman’s unique allure, she’s able to create individualised looks that match their personal style and essence.

A consistent feature in Charlotte’s work is her remarkable ability to transform skin. In each of her editorial photos, the models have stunning, radiant faces. The techniques are executed so professionally that the effect appears completely natural. Charlotte also has a sophisticated understanding of how light and colour interacts with the camera, allowing her to produce a high-definition result.

This expertise is revealed in her work for advertising. Charlotte’s artistry and business-savvy is shown consistently through her work and her understanding of the playfulness of makeup for real women and the commercial viability to sell those looks go hand in hand. When creating the right makeup concept to sell a product, she pays attention to variety of factors such as the brand’s identity, the ad’s colour scheme and even the model’s hair style. Her ability to realize these factors is why she is consistently chosen by the top makeup brands to help create and collaborate on everything from color creation to advertising campaigns.

Charlotte currently consults for the Turkish makeup brand Flormar, while working freelance for L’Oreal, Clinique and other fashion and makeup brands. Charlotte divides her time between New York and Paris.